Jul 26, 2020    
8:30 pm PDT - 9:30 pm PDT

Event Type

Sunday, July 26, 2020 @ 8:30pm PDT/10:30pm EDT


Trainer: Derrick Chew

Derrick Chew is a StoryBrand consultant, a film and theatre producer and an international speaker. He spent the last 15 years in the media and entertainment industry in the capacity of director, producer and branding and marketing manager.

Mentored by veteran theatre producer and acclaimed actress Tan Kheng Hua (“Crazy Rich Asians”), Derrick was the marketing manager for Adrian Pang’s theatre company Pangdemonium Productions from 2010-2012 before starting his own theatre company, Sight Lines Productions. His short film, “Conversations”, won Best Film at the Singapore International Film Festival and received Honorary Mention in Spain, Germany and France.

It is no longer just about “what” your product is – it matters more “why” your product exists. Given this shift in the corporate mindset, storytelling with branding in mind is an essential need.

Discover the basic skill of good storytelling and how to use it to connect your brand with people.

This webinar is a preview of a 2-day interactive training, where participants will be able to:

  • Learn the techniques to clarify their mission-driven story
  • Identify their positioning to reach their specific target market
  • Craft their emotionally-compelling brand message
  • Discover the strategies to amplify their message to the media

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